Star Performance, Inc. was founded in 1995 based on discussions with a group of our peers in the hospitality industry indicating that training was desperately needed.  That is not just training for training's sake, but training that is customized to each organization and will provide each employee with the knowledge to perform their jobs with core competencies that lead to associate confidence.  This requires training that is interactive, fun and productive.  There must also be a method to measure the success of the training and should ensure that management be given the tools needed to motivate and support the overall process.

Bob has been in the business of sales development and training since 1983. He has developed training programs for a variety of customers in different segments of the hospitality industry. A featured speaker whose entertaining and upbeat presentation style has earned him rave reviews by many hospitality organizations, Bob develops and implements all training programs for Star Performance, Inc.

Bob Anderson, President

Tom’s hospitality sales and marketing experience spans more than thirty years. Prior to joining the SPI team, Tom spent nine years as Vice President of Sales & Marketing at Dallas-based Hospitality Management Corporation (HMC), one of the nation’s Top 40 third-party management companies. Before joining HMC, Tom was Regional Vice President of LaQuinta Inns where he co-led a total reorganization of the company’s sales efforts and established a National Sales organization that aligned with the brand’s repositioning and entry in to the franchising arena. Tom also spent nine years as Vice President of Sales & Marketing with Interstate/Metro Hotels, the nation’s largest management organization; four years with Guest Quarters Suite Hotels (now part of Hilton Corp) as Regional Director of Sales & Marketing; and eight years with Richfield Hospitality Management as Regional Director of Sales & Marketing and Director of Sales & Marketing of their Four Diamond/Four Star Inn at McCormick Ranch in Scottsdale, AZ.


Tom’s experience includes being part of the start-up teams of three new brands, numerous feasibility studies, successful pre-opening and new-build ramp-up plans, brand and ownership/management transitions and property re-positioning. His work also has involved the development and implementation of sales training and development programs, as well as incentive plans and programs to motivate, measure and reward exceptional results, as well as to improve retention of top producers. In his role as VP, Sales & Marketing, Tom has developed and installed effective systems and disciplines for producing results-driven marketing plans that include all marketing disciplines and channels, along with the reports and metrics for monitoring and measuring activities and results.

Tom Clancy

Abby has been in hospitality management since 2005, starting as General Manager of two hotels with different brands, a Best Western and an AmericInn. For seven years she led staff management, customer service, marketing and sales. She then went on to manage another Best Western leading it through successful brand and ownership transitions, including extensive multi-million dollar renovations. During these years she became a customer of Star Performance.


In 2014, Abby moved on to manage a time share resort through Wyndham Corporation in Las Vegas. Abby has excelled at implementing great sales techniques and knowing how to reshape and transform staff into a successful team that works together and has fantastic guest service skills. Before getting into the hospitality industry, Abby was a teacher. That experience has allowed her to successfully combine teaching with training both staff and managers.


Now as a part of the Star Performance team, her goal is to share her expertise at raising sales and making the hospitality business excel.  

Abby Morgan

© 2011 - 2020 Star Performance, Inc.